Gateway Customer Loyalty Program
Welcome to the Home Page for Stephenson Wholesale's 2020-2021 Gateway Customer Loyalty Program

How Do You Benefit?
  • The Gateway Promotion runs September 1st - August 31st.
  • All Retailers are provided with a bi-annual Gateway Program Publication in addition to focus product pages in our bi-weekly promotional catalogs.
  • The Gateway Program is one of our strongest weapons in the battle against DSD.
  • Every penny of your investment dollars goes towards this program, and because we strongly believe in this program, INW will match 25% of every Manufacturer Partner's Dollar.
How Does it Work?

DOLLARS = POINTS

Retailers win by purchasing products listed in our 2020-2021 Gateway Catalog. Each product included in this catalog is assigned a point value multiplier based on the manufacturer's level of participation. Points are awarded based on purchases of sponsored products shipped to retailers September 1st - August 31st.
 
  • Platinum Level Participant   $1.00 Spent x 5 Points
  • Broker Level Participant      $1.00 Spent x 5 Points                
  • Gold Level Participant          $1.00 Spent x 3 Points                   
  • Silver Level Participant        $1.00 Spent x 2 Points                                    

 

Points = Chances

 Customers earn chances toward the "Grand Prize" drawings based on their number of points accrued. 

  • 600-899 Points        1 chances
  • 900-1199 Points      2 chances
  • 1200-1499 Points    3 chances
  • 1500+ Points           4 chances
 

WEEKLY PROMOTIONS

Throughout the promotional months there are additional opportunities for retailers to earn incremental points from our sponsoring manufacturers through our Weekly Promotional Catalog and special promotions.
Gateway ROI Definitions

CURRENT ITEMS
Choose up to 40 of your items currently stocked at the INW warehouse for the primary promotion from September 1st - August 31st.

 NEW ITEMS
Feature your new item in our Bi-weekly Promotion Book for the first 30 days following the first shipment. Receive the extra focus on your new items during the crucial “new” window of opportunity.

 

Permanent stocking status will be determined at the end of the promotional period.
  

POINTS MULTIPLIER

Retailers earn points towards grand prize chances and incremental points for new and focused promotions within the 52 week promotional period.

Dollars = Points = Chances = Winnings!

Retailers win by purchasing the products listed in our Gateway Catalog.

Each product included in the catalog is assigned a point value multiplier based on the manufacturer's level of participation. Points are awarded based on purchases of sponsored products shipped to retailers September 1st - August 31st.

 

Customers earn chances toward the "Grand Prize" based on their number of points accrued. 

 INW SALES MEETING

 

Represent your company at one of our Friday morning sales meetings held bi-monthly at our Durant and Norman locations. Discuss current trends or present new items to the sales team for some one-on-one and an increased focus on your company and its brands.

 GOLDEN TICKET BOOTH AT INW TRADE SHOW

As a Gateway Partner you have earned the right to be called a Golden Ticket Booth at the Open House Trade Show held at Indian Nation Wholesale’s Durant Warehouse in March.

 

As retailers place orders at your booth throughout the day, you have the ability to award them with a chance to win a Grand Prize at the end of our show. This means increased sales at the show for you, and double opportunities to win a Gateway Grand Prize for retailers.

 INW WEB CONSOLE VENDOR PORTAL ACCESS

Gain access to some of INW’s most coveted information concerning your business at INW including: current item listings, store level sales data, average weekly purchases by item, distributor item sales ranking, and current inventory levels.

What's Your Next Step?
  • Review each of the participation levels and the ROI details
  • Decide which option would be the most beneficial to your brands as you support the INW Gateway Program
  • Complete, sign and submit the Partner Agreement by the deadlines below:
     
    • EARLY BIRD OPTIONS (Select Packages) June 23 - July 1, 2020 For a discount on your first booth at the INW Trade Show
    • FINAL DEADLINE FOR YOUR CURRENT PARTNERSHIP: July 10, 2020
    • FIRST SEGMENT CATALOG MATERIALS Due by July 10, 2020
      • Following your signed commitment, please submit current item listing, new item setup information, product images, and company logos for the first 2020-2021 catalog publication. No add-ons nor enhancements will be accepted after July 17, 2020.
      • Gateway Catalog Vendor Item Form 
      • Stephenson Wholesale dba Indian Nation Wholesale reserves the right to:
      • Refuse any new item(s) if details are not submitted for approval by July 10, 2020.
      • Publish text only page(s) if graphics are not provided by July 10, 2020
      • Qualify existing items internally if final active item list is not submitted by July 10, 2020.
      • Discontinue publication of any manufacturers' items that do not meet the deadline.
Vendor Sponsorship

Platinum Sponsor $25,000

✵Receive a trip for 2 to this year's destination!    

✵Up to 40 current items enrolled in program each segment 
✵Up to 4 Mutually Agreed Upon New Items Enrolled in Program
✵Retailers Earn 5x Points for Every $1 Purchased

✵Round Table presentation to the INW Sales Team
✵Two (2) INW Friday Sales Meeting Presentation
✵Golden Ticket Flagged Booth at INWs March Open House Trade Show (Booth purchase is required to take advantage of this feature.)
✵INW Web Console Vendor Portal Access
✵Qualify for Early Bird Discounts When You Submit Your Agreement by JULY 1: For a 75% discount on your first booth at the March INW Open House Trade Show (Regular Booth Cost $1500 – Save $1125)
✵NEED MORE THAN 40 ITEMS? Add more current items to your listing for an additional $400 per item
 

 

Broker Sponsor $25,000

✵Receive a trip for 2 to this year's destination!

✵Up to 4 Mutually Agreed Upon New Items Enrolled in Program
✵FOR SHARED INVESTMENT ONLY: (max 3 manufacturers per package) 
✵Up to 4 Mutually Agreed Upon New Items Enrolled in Program
✵Retailers Earn 5x Points for every $1 Purchased

✵Round Table presentation to the INW Sales Team
✵Two (2) INW Friday Sales Meeting Presentation
✵Golden Ticket Flagged Booth at INWs March Open House Trade Show (Booth purchase is required to take advantage of this feature.)
✵INW Web Console Vendor Portal Access
✵Qualify for Early Bird Discounts When You Submit Your Agreement by JULY 1: For a 75% discount on your first booth at the March INW Open House Trade Show (Regular Booth Cost $1500 – Save $1125)
✵NEED MORE THAN 40 ITEMS? Add more current items to your listing for an additional $400 per item
 

 

Gold Sponsor $16,000

✵Up to 20 current items enrolled in program each segment 
✵Up to 2 Mutually Agreed Upon New Items Enrolled in Program
✵Retailers Earn 3x Points for Every $1 Purchased
✵One (1) INW Friday Sales Meeting Presentation
✵Golden Ticket Flagged Booth at INWs March Open House Trade Show (Booth purchase is required to take advantage of this feature.)
✵INW Web Console Vendor Portal Access
✵Qualify for Early Bird Discounts When You Submit Your Agreement by JULY 1: For a 50% discount on your first booth at the March INW Open House Trade Show (Regular Booth Cost $1500 – Save $750)
✵NEED MORE THAN 20 ITEMS? Add more current items to your listing for an additional $550 per item
 

 

Silver Sponsor $7,500

✵Up to 10 current Items enrolled in program each segment 

✵1 mutuallly agreed upon new Item enrolled in the program
✵Retailers Earn 2x Points for Every $1 Purchased
✵One (1) INW Friday Sales Meeting Presentation
✵Golden Ticket Flagged Booth at INWs March Trade Show (Booth purchase is required to take advantage of this feature.)
✵Qualify for Early Bird Discounts When You Submit Your Agreement by JULY 1: For a 25% discount on your first booth at the March INW Open House Trade Show (Regular Booth Cost $1500 – Save $375)
✵NEED MORE THAN 10 ITEMS? Add more current items to your listing for an additional $800 per item

As a participating vendor or broker, you will have the ability to exchange up to 10% of your promotional items in the second segment.

 A la Carte Enhancements & Promotions

The A la Carte Promotional Opportunities:

  • allows you the flexibility of participating in Stephenson Wholesale’s Marketing Programs without the investment of a full package
  • or use the a la carte options to enhance your current Gateway Partnership Agreement to better suit your company's needs by expanding item listings.

 

Gateway CLP Vendor Partnership Signup

Review each of the participation levels and the ROI details. Decide which option would be the most beneficial to your brands as you support the INW Gateway Customer Loyalty Program. Complete, sign, and submit the Partner Agreement by the deadlines below:

 

EARLY BIRD OPTIONS (Select Packages) July 1, 2020
For a discount on your first booth at the March Open House Trade Show

 

FINAL DEADLINE FOR YOUR 2020-21 PARTNERSHIP: July 10, 2020

  • Partner Agreement
  • Please note that Primary Contact will receive all correspondence regarding the Gateway Customer Loyalty Program.
  • Participation Levels
  • Platinum Level Partner
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  • Broker Level Partner
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  • Gold Level Partner
  • Silver Level Partner
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  • Additional Partnering Opportunities & Enhancements
  • Catalog Enhancements
  • Manufacturer provided catalog ad inserts should be submitted to lweatherford@inwsupply.com no later than July 10, 2020.
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  • A La Carte Catalog Promotions
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  • Program Details
  • Please read the following information below very carefully.
  • Payment
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  • Payment
  • Deadlines
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  • Partner Agreement Deadlines
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  • Print Deadlines
  • Totals
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  • For security purposes, type the following text into the field above.
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Gateway Customer Loyalty Program Presentation

For a downloadable presentation of the 2021 Gateway Program, click here!

INW Gateway Presentation

 

Grand Prize Winners

Winners of the retail grand prize will enjoy a 5 day, 4 night stay for two from November 4 - 18, 2021 in Los Cabos, Mexico!  Hotel accommodations provided at the Hyatt Ziva Los Cabos, a short distance from the international airport. This luxurious, all-inclusive oasis of sophistication and comfort features plush accommodations, impressive amenities, and impeccable service! Located on one of the most majestic peninsulas in the world and offering spectacular views of the Sea of Cortes, this resort also provides magnificent beachfront and is minutes from beautiful downtown San Jose' Del Cabo. Los Cabos is a real paradise between two seas!  We look forward to a momentous year for our Gateway Customer Loyalty Program and hope you join us!

   See the source image