![](3D"GPSRetailer_letter_files/image002.gif")
Gatorade Protein
Shake Launch
To
Our Valued Retail Partners:
Allow
me to begin by first acknowledging and thanking you for the work that has b=
een
done to date on helping jump start our year with our largest priority for t=
he
convenience channel, namely the execution of the “G” transforma=
tion—both
in the vault and in-store. We=
are
looking forward to the continuous reveal of our exciting media support thro=
ughout
the next few weeks and trust that you share that same level of enthusiasm.<=
/span>
In ad=
dition
to the G transformation, we were also very excited about delivering the
Gatorade Protein Shake portfolio as additional tools in your arsenal this y=
ear,
to help drive store sales and profit. However, just this week, we =
had to
make the difficult decision of postponing the launch of the Gatorade Protein
Shake until 2010. Given the h=
igh
standards we have set for our products, at this point in time, we do not
believe that we can offer the most optimal product under the flagship Gator=
ade
brand. We want to ensure that when the offering is launched, that we are
mutually poised for terrific success.
=
We ex=
pect
to take the next several months to test and gain additional consumer insight
into this promising platform. Later
in the year, we will then communicate full-scale launch plans that include
introduction to the market in early 2010.&=
nbsp;
We hope that you will continue to display the same passion around
Gatorade Protein Shake as you have for our signature sports drink portfolio=
for
many years.
=
We tr=
uly
apologize for any inconvenience that this may have caused.
=
Thank=
you
for your continued support.
=
Since=
rest
regards,
=
=
=
Ken W=
ilcox
Vice
President of Sales
Gator=
ade/Propel
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